LOWDOWN ON THE UPFRONT: 'SportsCenter' Moment

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Oct 11, 2004
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NEW YORK--ESPN’s presentation to advertisers, appropriately enough, was billed as SportsCenter “Upfront Edition,” as the big news coming out of the event was that the network's flagship show will go live from 6 a.m. to 3 p.m., beginning Aug. 11.

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