Sweet deal could be coming Charlie's way here folks. MLB wants tv's, Charlie wants low cost. I see MLB network coming soon but no MLB package.
I would imagine if you're well capitalized and trying to get a newish television network in the maximum number of viewer homes possible, you'd be willing to almost give your channel away initially, with the idea that by the time the contract expires, you can ask for big rate increases as the channel will have gone to something people have vaguely heard of and have a little interest in to a channel that people have made a regular part of their viewing habits and consider a "must have".
The thing about an MLB Network, though, I'd imagine, that hurts it relative to the NFL Network or whatever, is that there are so many baseball games. In most markets, you've already got all 162 games of your local team, plus maybe another 162 games from another local team, plus ESPN and FOX national games, etc.. Under those circumstances, there are probably fewer fans crying out for more baseball, whereas because football fans only have 16 games each once a week to watch from their favorite team, they might be more willing watch a random national game on Mondays and/or Thursday, plus be looking for NFL-related programming throughout the week.
I'm a baseball fan, but my interest in the MLB Network isn't huge. It strikes me as a thing that would be nice to have "thrown in" to a package, but it isn't the sort of thing that would keep me in a higher package because of it's presence there or whatever. I can understand hardball (No pun intended
) negotiating tactics over a channel like that much more readily than when they play hardball with the local RSNs or whatever, which are really "must haves" for a huge quantity of people.
Does anyone know how much live baseball airs on the MLB network? One nice thing for us east coasters might be if they'd put on a lot of west coast games, because of the time zone difference. That way if we were to finish watching out local team's games from 7pm-10pm ish, or just had a jonsing for late night baseball, we could watch a national game from 10pm-1am ish.