Sports Media Watch is reporting that Barstool, the goofy shock jock style website, is in the running for the other half of the MLB package formerly held by ESPN.
Background. ESPN renewed its “Sundays and Holidays” MLB package, which centers on an exclusive Sunday night game. It passed on its “midweek” package, which shows games that are also covered in market by the RSNs and included in Extra Innings and MLB.TV, generally on Monday and Wednesday. This is the package MLB is now trying to sell to others.
OK, somebody explain this to me. How does Barstool make any money on this? It can’t put it behind a paywall, or very much of one, because MLB.TV includes 20 times the games for a fairly low price of $120 (and is free with T-Mobile). So just ad sales and driving clicks to its website and podcasts?
Not to stereotype, but Barstool’s customer base, if that is the right word, seems to skew in the exact opposite direction from someone who would watch an out-of-market baseball game on a weeknight.
Background. ESPN renewed its “Sundays and Holidays” MLB package, which centers on an exclusive Sunday night game. It passed on its “midweek” package, which shows games that are also covered in market by the RSNs and included in Extra Innings and MLB.TV, generally on Monday and Wednesday. This is the package MLB is now trying to sell to others.
OK, somebody explain this to me. How does Barstool make any money on this? It can’t put it behind a paywall, or very much of one, because MLB.TV includes 20 times the games for a fairly low price of $120 (and is free with T-Mobile). So just ad sales and driving clicks to its website and podcasts?
Not to stereotype, but Barstool’s customer base, if that is the right word, seems to skew in the exact opposite direction from someone who would watch an out-of-market baseball game on a weeknight.
