There is a simple solution to that problem... Wait for 1-2 years and they will be the main technology and everyone will be using it and the prices will be reasonable. Recall last year only Sony showed a 15" panel. a year later many companies had them and these are 55", 3D and LG will sell them. Next year- they will sell for under $1000.
I've been an avid follower of OLED developments, mostly at AVS. The price will be astonishing the first year or two, but should drop fast. $1,000? Maybe not
that fast.
Anyway, certain reports are circulating that since they have developed ways of cheaply renovating existing LCD fabs to produce these panels, and certain other developments, the actual cost of production is rather low. First out the door will be What The Market Will Bear, not really based on production costs. Of course, there's billions in developmental costs to recover.
If the DuPont process works out, or perhaps I should say WHEN the DuPont process (similar to ink jet) works out, production costs will drop dramatically, again.
LG is using the Kodak developed process, white OLEDs with color filters (WOLED). This may be a bit more complicated, but is entirely free of unequal color element aging. Samsung is using the more "pure" approach, with discrete RGB elements, which I think will be the long term approach. Panasonic claims they are also in the game. Sony is essentially out of the consumer OLED TV market, but has a dandy professional $erie$ monitor. I look forward to owning an OLED TV one day, but not from the first 2 or 3 years of production. It would be a step down in size, though, from my 61" HDTV. Maybe 5 years from now they'll have larger ones out, at a price I can afford.
Once these 55" OLEDs hit the American market, it's expected that all the LCD fab owners will start making plans to convert over in the coming years. The licenses will fly! It is no longer seriously debated: For whatever reasons, OLED production is now quite affordable, and has demonstrably better PQ. Some say better than CRT, even. Certainly, flat panels don't have the CRT geometry problems.
