- Sep 8, 2003
From our friends at SkyReport.com
Robert Sachs, president and CEO of the National Cable and Telecommunications Association, took aim at cable's competitors and recent advertising efforts depicting the wired business as a money-hungry pig during an address delivered to Western Cable Show attendees.
During the Wednesday session in Anaheim, Sachs spoke about EchoStar's DISH Network latest advertising blitz, which asks consumers to stop "Feeding the Cable Pig." He said, "Those of you who know DISH Network founder Charlie Ergen may be aware that he suffers from - how should I put it delicately - broadband envy.
"So to Charlie, I say cable can, can DBS? ... when it comes to providing consumers with high-speed data, digital telephony and video-on-demand." Sachs added, "I also say stop feeding consumers garbage when it comes to your anti-cable advertising. You can compete vigorously, without wallowing in the mud."
In response, EchoStar said, "The cable industry doesn't want Americans to hear the truth. They don't want customers to know about the huge price increases. We stand by the facts, and this is a tongue-in-cheek way of showing customers the price increases. Sometimes, the truth hurts."
Sachs also spoke about the General Accounting Office's recent report on cable/satellite competition. He said the report concluded with "what we already knew ... that DBS is an important competitor to cable and that cable prices reflect cable costs as well as increased benefits to consumers."
Even if it is the last Western Show, Sachs said the NCTA's big gig will travel West: NCTA will bring The National Show to San Francisco in 2005. And in 2007, the event will travel to Las Vegas, he said.