These "Cord Nevers" represent about 12% of the adult population.
https://www.tvtechnology.com/news/n...T8XtJ34VLGis9flqAYFn94TR++e&M_BT=553581886132
https://www.tvtechnology.com/news/n...T8XtJ34VLGis9flqAYFn94TR++e&M_BT=553581886132
Nearly 31 Million Americans Have Never Paid For Traditional TV
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