http://www.dslreports.com/shownews/Netflix-to-Add-100-Hours-of-HDR-Content-by-August-136769
As we recently noted Netflix is not only now broadcasting a growing amount of content in 4K and Ultra-HD, but it has started airing some programs using high dynamic range, or HDR. HDR generally provides brighter whites and darker blacks than a traditional 4K or HD signal. Netflix sees 4K and HDR as a way to beat the traditional cable industry at its own game, since many legacy cable companies -- despite being pioneers in the sector -- are barely keeping up with demand for full 1080p HD content.
In a new blog post, Netflix Chief Product Officer Neil Hunt offers up a little more detail on the company's HDR plans, and which content should deliver HDR.
"While 4k offers more pixels, HDR offers better pixels that have greater depth, and on HDR screens you get brighter highlights, more detail in dark scenes, and a wider color range that more closely matches the real world," states Hunt. "It is more true to life than anything you've ever seen on a TV, giving viewers a much more realistic and stimulating TV viewing experience that might even make you want to reach for your sunglasses."
Hunt calls HDR the "next generation of TV," noting that Netflix plans to add over 100 hours of HDR programming by August, with more than 150 hours slated by the year end.
"Just as our catalog of 4K titles has grown over the past couple of years - now over 10x as when we started - we plan to grow our catalog of HDR titles at a similar pace," says the company.
As we recently noted Netflix is not only now broadcasting a growing amount of content in 4K and Ultra-HD, but it has started airing some programs using high dynamic range, or HDR. HDR generally provides brighter whites and darker blacks than a traditional 4K or HD signal. Netflix sees 4K and HDR as a way to beat the traditional cable industry at its own game, since many legacy cable companies -- despite being pioneers in the sector -- are barely keeping up with demand for full 1080p HD content.
In a new blog post, Netflix Chief Product Officer Neil Hunt offers up a little more detail on the company's HDR plans, and which content should deliver HDR.
"While 4k offers more pixels, HDR offers better pixels that have greater depth, and on HDR screens you get brighter highlights, more detail in dark scenes, and a wider color range that more closely matches the real world," states Hunt. "It is more true to life than anything you've ever seen on a TV, giving viewers a much more realistic and stimulating TV viewing experience that might even make you want to reach for your sunglasses."
Hunt calls HDR the "next generation of TV," noting that Netflix plans to add over 100 hours of HDR programming by August, with more than 150 hours slated by the year end.
"Just as our catalog of 4K titles has grown over the past couple of years - now over 10x as when we started - we plan to grow our catalog of HDR titles at a similar pace," says the company.
