On The Tween Scene

[Multichannel News]

For younger viewers — especially the increasingly coveted 9-14-year-old tweens — this is a golden age of television, with networks churning out a surfeit of critical and commercial hits. Fueling much of this positive creative energy is the ever-intensifying clash of two programming titans: Nickelodeon, once the sole superpower in cable's kidvid universe, and Disney Channel, owned by America's most potent brand of family entertainment.

For More of this MultiChannel News Article please CLICK HERE...