I haven't had any of the premium channels for years because I have found that they had some great new releases, and the rest are just average. I am not paying anymore for my basic VOOM than I was for my basic expanded cable. Why should I then expect VOOM to show only 3 and 4 star movies? I certainly did not get that with cable. The mix is the same, some suck and some are good and others are average. Most things in life are average, that's why they call it "average", but it certainly does not make them garbage. Just because a toddler cannot run like a sprinter does not mean he will not be a good athelete.
VOOM will have to do some walking before it can sprint. It is unreasonable to expect it to compete with the big players right away on their level. Give it time.