That may be but I guess it will depend how much Dish is allowed to interfere with it. Given how Dish is handling (or lack thereof) their DOD, what's to say they won't try to employ some of their same stupidity on Starz?
Don't get me wrong, it might be great to have a decent VOD source if it's handled properly but tastes in programming is such a subjective thing and Dish has never, ever been strong on perception of what their customers think is good. Starz on the other hand is, IMO the best of the premium movie venues for programming, so, like I said, maybe if Dish just lets Starz handle it, it might work out ok.