Atlas sets up documentary unit
First feature to focus on Meat Loaf
By JOHN DEMPSEY
Atlas Media, one of the most active producers of nonfiction programming for a dozen cable networks, has set up a division to develop and produce theatrical documentaries.
The first feature-length project, put together with Voom HD Networks, will focus on a behind-the-scenes look at Meat Loaf as he goes about prepping for an 18-month worldwide tour.
Bruce David Klein, president and exec producer of Atlas, said Voom HD's theatrical division has exclusive distribution to the Meat Loaf movie in the U.S. and Universal has bought the DVD rights. Atlas has the movie for territories outside the U.S.
"Theatrical documentaries are a natural evolution for us," Klein said, "because Atlas has produced all forms of nonfiction programming over the years, from docu soaps to how-to programs to cooking shows. But our specialty is storytelling." By bringing in partners such as Voom HD, the New York-based Atlas can spend up to $2 million on one docu, he said.
http://www.variety.com/article/VR1117964841.html?categoryid=13&cs=1
First feature to focus on Meat Loaf
By JOHN DEMPSEY
Atlas Media, one of the most active producers of nonfiction programming for a dozen cable networks, has set up a division to develop and produce theatrical documentaries.
The first feature-length project, put together with Voom HD Networks, will focus on a behind-the-scenes look at Meat Loaf as he goes about prepping for an 18-month worldwide tour.
Bruce David Klein, president and exec producer of Atlas, said Voom HD's theatrical division has exclusive distribution to the Meat Loaf movie in the U.S. and Universal has bought the DVD rights. Atlas has the movie for territories outside the U.S.
"Theatrical documentaries are a natural evolution for us," Klein said, "because Atlas has produced all forms of nonfiction programming over the years, from docu soaps to how-to programs to cooking shows. But our specialty is storytelling." By bringing in partners such as Voom HD, the New York-based Atlas can spend up to $2 million on one docu, he said.
http://www.variety.com/article/VR1117964841.html?categoryid=13&cs=1
