According to a new ethnographic study by Strategy Analytics of a dozen owners of connected TVs in the U.S. and UK, app love actually does creep up on you in the living room. None of the people studied in this intensive, in-home research had purchased their new TVs with app-capability in mind.
" And yet, once these connected TV owners started using the app, they embraced the platform and within six months were not willing to give up the feature. "
Source & More: mediapost.com
" And yet, once these connected TV owners started using the app, they embraced the platform and within six months were not willing to give up the feature. "
Source & More: mediapost.com
