70Mbps is a jaw-dropping bandwidth for only a single channel. The Blu-ray movie spec is only 54Mbps, of which only 48Mbps is available for the audio and video streams. So, as a consumer of this jaw-dropping bandwidth, what could you possibly do with it? You could master a Blu-ray disk in real time... A completely silly proposition IMHO, and still you're wasting part of that 70Mbps. If you're the head end for Fios, you don't send 70Mbps down the pipe for each channel! It's much much less. (I don't know what Fios uses.)
So, what I'm saying is that buying 70Mbps in satellite time 24/7 has got to cost big bucks, and cannot be justified for only a single (or even 2) channels. There has got to be more than 1 or 2 channels on that big fat pipe, or network providers' stupidity is entirely beyond belief! Now if Viacom's entire national feed of all their channels were simultaneously carried on that one 70Mbps stream, then that I could believe. How many channels might that be?
If we're comparing transponders used by Dish in broadcasting to us with transponders used by Viacom to transmit to Dish, then we must divide by the number of channels on each transponder in order to get at the channel encoding efficiency.