I just moved in to a new home from an apartment with No Line Of Sight. I have a 722 purchased that I wanted to activate with no Social Security Number given. That was unacceptable to them. I was disconnected twice while trying to have my call escalated to ERT. So I fired off an email to the CEO email address. I explained that I'm aware that their current subscriber acquisition costs are around $600 for equipment and installation but that since I had done all that myself, they wouldn't be laden with that expense. Also, since I wanted Everything Pak with HD, I would be spending up in the $100 month range (roommate is actually paying for it all, I don't watch that much TV). Basically, I should be a dream customer from a financial perspective. I also reminded them that I have DTV and Cable as an option at my home. So I waited for a response to my email.
Well, a response came via a phone call. She told me that I could go without a social security number but that I would have to pay $200 upfront. I asked if this was an advance payment on programming or some sort of deposit. She told me it was a non-refundable fee. I lost it at that point. Why should I pay $200 when they have no risk involved? I'm willing to pay in advance for programming and I understand that is how they do it anyway. I told her I wasn't interested and ended the call right there with no chance for a counter-offer. This is a darn good reason why DISH is taking a beating in the financial press. A customer with a higher than average ARPU who has taken care of nearly all acquisition costs comes their way and they turn them away over a nine digit number that really only belongs for government purposes anyways.
So, I guess I'll probably be calling DirecTV in the next few days. An online comparison has them coming in $30/month cheaper than cable's similar package and with much more HD. Of course, DTV has SpikeHD, which is probably the only channel that would convince me to buy an HD set.
Well, a response came via a phone call. She told me that I could go without a social security number but that I would have to pay $200 upfront. I asked if this was an advance payment on programming or some sort of deposit. She told me it was a non-refundable fee. I lost it at that point. Why should I pay $200 when they have no risk involved? I'm willing to pay in advance for programming and I understand that is how they do it anyway. I told her I wasn't interested and ended the call right there with no chance for a counter-offer. This is a darn good reason why DISH is taking a beating in the financial press. A customer with a higher than average ARPU who has taken care of nearly all acquisition costs comes their way and they turn them away over a nine digit number that really only belongs for government purposes anyways.
So, I guess I'll probably be calling DirecTV in the next few days. An online comparison has them coming in $30/month cheaper than cable's similar package and with much more HD. Of course, DTV has SpikeHD, which is probably the only channel that would convince me to buy an HD set.