XM Launches New Ad Campaign

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Sep 8, 2003
Las Vegas, Nevada
Curtesy of our friends at Skyreport.com

Last week, XM Satellite Radio unveiled a new commercial on national network TV produced by Mullen Advertising and featuring new music by chart-topping group The Black Eyed Peas.

XM's 30-second commercial features a driver commuting to work, steering his car through the front door of his office, up the elevator, and to his desk while XM's music plays and a voice-over says, "XM Satellite Radio - one hundred digital channels you'll never want to be without."

The spot is airing during high-profile network TV programs this fall, including the season premieres of NBC's "Friends," ABC's "NYPD Blue," and CBS' "Cold Case," as well as upcoming episodes of NBC's "Law & Order," "Frasier," "Law and Order Criminal Intent," CBS' "CSI Miami," and other network fare. The ad also is airing on basic cable/satellite networks, including FOX News Channel, CNN, ESPN, MTV, The Weather Channel, E!, USA, CNBC, TLC, Discovery, FX, TNT, TBS, and others.
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