I have been a Dish subscriber for 10 years. When I want a remote upgrade or a Joey 3 I start the conversation with "I have been a Dish customer for 10 years and I dont expect to pay to upgrade equipment". They look me up in the system and realize in a world where people are not loyal they are dealing with a loyal guy......me. And that it is more expensive to them to find new customers than keep existing customers.
Works everytime.
If they try to raise my bill I call and tell them the same thing and get the price I want or free programming. It also helps that I was a professional negotiator for 35 years and live to make deals. It also works with Home Depot, my garbage service, Verizon, JC Penny, etc. You just need the courage to ask and research. Remember that prices are just "wishes"