I don't see that as a "shock" at all.
Part of the (vain, IMHO) struggle to actually make a profit at streaming is to sell the same thing over and over again. For example, if you have Peacock and linear TV, you are paying for NBC programs three times (for Peacock delivered non-linear NBC, for you local NBC station on Peacock, and for your local NBC station on the linear provider). Same across the industry.
So TWD is going to try to make you pay for the same programming on MAX and on Netflix. If you want "it all" you have to pay twice for the same things. No choice.