That's why the seats are empty...it's too expensive, which is another reason why I love College Football and others love High School Football. Other factors include local (HDTV) coverage, but that's been the case for the past 50+ years...the picture is just a little nicer. So what is Goodell's solution? Downrez or provide only watered-down SD feeds like Dish Network? That's never gonna happen. People are hurting, the average household incomes in down, and they aren't going to splurge hundreds of dollars to attend a football game. Plus, why does Goodnell seemed surprised given the long-term downturn in the economy? What a turd to blame HDTV. He needs to cut players salaries and expect lower profits.