I am thinking the reason there are so many cable subs out there yet is because of it's simplicity. You can have cable to every room and watch what ever you want right on your TV. I think a lot of people get confused with how satellite works. Even the people that have satellite are confuse. People alway change the input on there TV and think there is something wrong with the satellite. Once the generation of people who are not use to this technology pass, I believe satellite will reign over cable. Unless the cable companies do something to stay competitive. This is just my opinion.