Direct TV Last year for Sunday Ticket?

[slice1900]

Leauge pass and Extra Innings are giving to the cable companies, why not do the same for Sunday Ticket.

Because the NFL makes more money selling an exclusive to Directv.

 

[Don in CT]

Because the NFL makes more money selling an exclusive to Directv.

So make even more money selling to everyone.

 

[Claude Greiner]

How do sports bars handle the other sports packages. Can Comcast not be able to do the same thing with Sunday Ticket?

Generally all sports bars have Directv.

The only time they don’t have Directv is if they owe Directv money or have no need to show sports

Rarely you will see a place with Dish, and if they made the mistake and got dish they switched or will switch to Directv.

Every bar I ever setup with dish, is now on Directv.

Even the few bars with Dish I improperly setup with private viewing accounts, have Directv

 

[Don in CT]

Generally all sports bars have Directv.

The only time they don’t have Directv is if they owe Directv money or have no need to show sports

Rarely you will see a place with Dish, and if they made the mistake and got dish they switched or will switch to Directv.

Every bar I ever setup with dish, is now on Directv.

Even the few bars with Dish I improperly setup with private viewing accounts, have Directv

Is there a reason why a cable company could not do the same setup that DirecTV has? And do bars still have to deal with rain fade. Or do they have a different setup?

 

[Claude Greiner]

Is there a reason why a cable company could not do the same setup that DirecTV has? And do bars still have to deal with rain fade. Or do they have a different setup?

“A” cable company.

The problem is you need “all” the cable companies to provide coverage to every commercial location in America.

Serving 20 or so states like 1 cable company does, will not cut it

Also there are many many commercial locations where getting cable ran is not practical.

You have a TGI Friday’s in the middle of a parking lot in front of Walmart, the cable company ain’t cutting a 1 foot wide path for several hundred feet to run cable Tv for free.

Same goes for establishments in high rise buildings.

But even if they got internet, streaming is not an option. Bars need to set it and forget it, to do streaming involves too many steps and who has the bandwidth to stream to 10-20 Tv’s at the same time.

 

[Don in CT]

“A” cable company.

The problem is you need “all” the cable companies to provide coverage to every commercial location in America.

Serving 20 or so states like 1 cable company does, will not cut it

Also there are many many commercial locations where getting cable ran is not practical.

You have a TGI Friday’s in the middle of a parking lot in front of Walmart, the cable company ain’t cutting a 1 foot wide path for several hundred feet to run cable Tv for free.

Same goes for establishments in high rise buildings.

But even if they got internet, streaming is not an option. Bars need to set it and forget it, to do streaming involves too many steps and who has the bandwidth to stream to 10-20 Tv’s at the same time.

So basically what you are saying is the NFL is bluffing, If they drop DirecTV, Sunday Ticket goes away.

 

[Claude Greiner]

So basically what you are saying is the NFL is bluffing, If they drop DirecTV, Sunday Ticket goes away.

I don’t think they will find anyone willing to pay what Directv pays and can service 99% of the households or businesses in America.

Dish will never pay that much money, one cable company can’t provide coverage everywhere and there is no money in streaming only.

The only way for it to work would be if the NFL is opened up to everyone. But if that happens, I don’t think they are going to get anywhere close to what Directv is paying.

I hate to say it. I reap the rewards of the NFL ticket. When a bar renews a $2500-5000 NFL package, l get 10-12% of that.

September-December are my most profitable months just in commercial residuals from my bars that have NFL.

 

[Don in CT]

I don’t think they will find anyone willing to pay what Directv pays and can service 99% of the households or businesses in America.

Dish will never pay that much money, one cable company can’t provide coverage everywhere and there is no money in streaming only.

The only way for it to work would be if the NFL is opened up to everyone. But if that happens, I don’t think they are going to get anywhere close to what Directv is paying.

I hate to say it. I reap the rewards of the NFL ticket. When a bar renews a $2500-5000 NFL package, l get 10-12% of that.

September-December are my most profitable months just in commercial residuals from my bars that have NFL.

So doesn't DTV have a bargaining chip to lower their rights fees. Just tell the NFL, try to get a better deal because we won't pay what you are asking.

 

[Claude Greiner]

So doesn't DTV have a bargaining chip to lower their rights fees. Just tell the NFL, try to get a better deal because we won't pay what you are asking.

They can charge whatever anyone is willing to pay.

Who is going to pay chicken first?

At what point does the subscriber loss to Directv justify not paying for the NFL, or paying less money to allow other providers to carry it and potentially loose customers.

 

[Bodo Fenrirsson]

Yes, given the possible options now available to the NFL for distributing its product they'd be crazy not to look at any and all offers. Plus, while sat TV is not going away tomorrow it is on its last legs and the NFL sees that as well.

I could easily see Amazon picking up Ticket and offering it free to prime members while charging for stand-alone subscribers.

I seriously doubt that Amazon would offer NFL ST for free to prime members. They'll just offer as a subscription to prime members only. If the subscription price is reasonable, it would greatly boost prime membership for Amazon.

 

[NashGuy]

I don't get why you count only Directv subscribers as potential NFLST subscribers. If you have cable and you really want NFLST, you drop cable and subscribe to Directv. As many have done.

This is pretty self-explanatory, no? The answer is: because you must be a DTV subscriber in order to also subscribe to NFLST. Sure, anyone could switch over to DTV if they really want NFLST. They could also subscribe to Amazon Prime if that's what's required to subscribe to NFLST.

And this all ignores commercial for which Amazon is simply not an option for most (or any, if they don't license it commercially).

No, I said above that I could see a scenario in which DTV retains exclusive distribution to commercial establishments while distribution rights for residential goes exclusively to Amazon Prime (or someone else, or gets distributed on a non-exclusive basis by multiple providers).

Since Amazon can't use it to increase subscriber count like Directv does (with 95 million subscribers, there isn't much room for growth left in the US) and couldn't get the add-on commercial revenue Directv does, how could they possibly hope to beat Directv's bid to get it on an exclusive basis? If they get it at all, it would be on a non-exclusive basis, paying a fraction of the $1.5 billion Directv does.

Eh, I think you're underestimating just how much money Amazon has to throw around. And there are still plenty of Americans who don't have Amazon Prime. Jeff Bezos would like to convert every last one of them. Will Amazon pony up to be the exclusive residential distributor of NFLST? Probably not, but I do think it's at least plausible. Outside of AT&T/DTV and Amazon, I'm not sure I can think of any other company acting in that role.

Perhaps more probable than Amazon becoming an exclusive distributor, though, is a scenario in which no one is the exclusive distributor (at least on the residential side) but instead, lots of different companies distribute NFLST -- via cable, satellite, and OTT-- on a non-exclusive basis, much like HBO.

 

[Claude Greiner]

And remember Directv won’t let you get just Sunday Ticket without a base package.

Amazon ain’t spending billions of dollars to carry NFL.

The only thing we will see is the package sold on a per subscriber basis like Showtime or Starz is currently sold.

 

[EarDemon]

“A” cable company.

The problem is you need “all” the cable companies to provide coverage to every commercial location in America.

Serving 20 or so states like 1 cable company does, will not cut it

Also there are many many commercial locations where getting cable ran is not practical.

You have a TGI Friday’s in the middle of a parking lot in front of Walmart, the cable company ain’t cutting a 1 foot wide path for several hundred feet to run cable Tv for free.

Same goes for establishments in high rise buildings.

But even if they got internet, streaming is not an option. Bars need to set it and forget it, to do streaming involves too many steps and who has the bandwidth to stream to 10-20 Tv’s at the same time.

Wouldn’t many of these places already have cable for internet access?

I’ve been to a lot places both chain and local where the cable modem is sitting right on top of the rack of DirecTV receivers, or behind the register in plain sight. I can see places in high rises, strip plazas and office parks having fiber as part of their lease, but I can’t see the average standalone Applebee’s or a neighborhood dive bar with fiber. When we opened up a new office in North Carolina at work, it was a brand new build in a brand new development. There was no cable in the immediate area. Spectrum agreed to extend their service to us and eat the cost with a 3 years agreement, lead time was 90 days, we had it in about 75. This was for copper, not fiber.

If iNDemand were to get Sunday Ticket, that immediately opens it up to 40+ Million Comcast, Charter and Cox subscribers, plus millions more from smaller MSOs. Cable companies could then push the bundling of TV services with existing internet and/or voice. Can’t speak for other cable companies, but for Business and Enterprise services, Charter heavily promotes internet and phone bundles, they barley mention TV. Probably because like you said, the majority of commercial establishments are already with DirecTV because they are the sports leader and also there is a limited market for TV. Every business needs phone and internet service, not every business needs TV.

Maybe you might know this. I’ve always wondered for national chains like Applebee’s and Fridays is there a corporate agreement in place for DirecTV, or is it up to the individual franchise owner? Who pays the bill corporate or the franchise? If these subscriptions are handled at a corporate level, I can see where it would be beneficial to stay with DirecTV. One vendor for all locations, probably a decent price break and other things I’m not thinking about. Although they may have an existing agreement with a ‘national provider’ for internet and phone, in which case adding TV may not be a big deal.

 

[Joe The Dragon]

First of all the subscriber losses would be in the millions.

There are many many customers who keep Directv only because of the NFL. Those customers are considered gone to whatever provider picks up the NFL.

The problem is that the Sunday ticket is not worth 8 billion or whatever Directv/AT&T paid for it, and I don’t think any other provider would be dumb enough to be suckered into paying that price.

Exclusive on the NFL made sense in 1994, today it’s seen nothing more than an extortion payment so Directv does not loose all the customers they acquired because of it over the years.

The best bet for Directv would be to see what it would cost to give up the exclusive rights, get a way cheaper price and allow other providers to carry it.

If that happened they would loose some customers who absolutely hated Directv, but most people would just continue.

Dish is absolutely not an option because Charlie is too cheap to pay.

Going to a streaming only option is not realistic, especially for commercial customers.

I bet you what we see is Directv retain the commercial rights, and let the residential be open to other providers.

streaming only failed in canada that was for residential only as well.

 

[slice1900]

Eh, I think you're underestimating just how much money Amazon has to throw around. And there are still plenty of Americans who don't have Amazon Prime. Jeff Bezos would like to convert every last one of them. Will Amazon pony up to be the exclusive residential distributor of NFLST? Probably not, but I do think it's at least plausible. Outside of AT&T/DTV and Amazon, I'm not sure I can think of any other company acting in that role.

Prime is a per household thing, they are never going to get "all Americans". Why would both a husband and a wife have Prime, let alone their kids? There are about 125 million households, and you can pretty much assume some portion of them are low income and would never spring for Prime so at 79 million Amazon probably has 80% of the available market.

 

[Don in CT]

Prime is a per household thing, they are never going to get "all Americans". Why would both a husband and a wife have Prime, let alone their kids? There are about 125 million households, and you can pretty much assume some portion of them are low income and would never spring for Prime so at 79 million Amazon probably has 80% of the available market.

This is how I see Amazon doing it. Sunday Ticket with a discount on Prime. Same pricing as DirecTV as a stand alone subscription.

 

[NashGuy]

Prime is a per household thing, they are never going to get "all Americans". Why would both a husband and a wife have Prime, let alone their kids? There are about 125 million households, and you can pretty much assume some portion of them are low income and would never spring for Prime so at 79 million Amazon probably has 80% of the available market.

"All Americans" = "all U.S. households" because when a household has Prime then all the members of that household have it. But, yes, at 79 million households (hard to believe it's that high!), Prime is a long way toward their goal of saturating the available market. Still, though, Amazon wants to continue providing reasons for households to renew their membership.

 

[RobertSM]

Wait. I was hoping directv would
come out with a streaming app that I can download to my appletv and use it when I’m on vacation or if a storm comes and I lose the signal. Is this not in the works?





The directv over the internet uses its own box and isn’t an app?


Sent from my iPhone using SatelliteGuys

 

[RobertSM]

Wrong thread sorry


Sent from my iPhone using SatelliteGuys

 

[Claude Greiner]

Wouldn’t many of these places already have cable for internet access?

I’ve been to a lot places both chain and local where the cable modem is sitting right on top of the rack of DirecTV receivers, or behind the register in plain sight. I can see places in high rises, strip plazas and office parks having fiber as part of their lease, but I can’t see the average standalone Applebee’s or a neighborhood dive bar with fiber. When we opened up a new office in North Carolina at work, it was a brand new build in a brand new development. There was no cable in the immediate area. Spectrum agreed to extend their service to us and eat the cost with a 3 years agreement, lead time was 90 days, we had it in about 75. This was for copper, not fiber.

If iNDemand were to get Sunday Ticket, that immediately opens it up to 40+ Million Comcast, Charter and Cox subscribers, plus millions more from smaller MSOs. Cable companies could then push the bundling of TV services with existing internet and/or voice. Can’t speak for other cable companies, but for Business and Enterprise services, Charter heavily promotes internet and phone bundles, they barley mention TV. Probably because like you said, the majority of commercial establishments are already with DirecTV because they are the sports leader and also there is a limited market for TV. Every business needs phone and internet service, not every business needs TV.

Maybe you might know this. I’ve always wondered for national chains like Applebee’s and Fridays is there a corporate agreement in place for DirecTV, or is it up to the individual franchise owner? Who pays the bill corporate or the franchise? If these subscriptions are handled at a corporate level, I can see where it would be beneficial to stay with DirecTV. One vendor for all locations, probably a decent price break and other things I’m not thinking about. Although they may have an existing agreement with a ‘national provider’ for internet and phone, in which case adding TV may not be a big deal.

There is a restricted property list that have national agreements that we are not allowed to sell.

Dave n busters
Buffalo Wild Wings
Anytime fitness

I know in the case of anytime fitness, they will pay us to install it which is about the same amount we regularly make, but we don’t get residuals.

Also these places typically have special pricing.

And Directv is the “preferred” vendor, so a franchisee does not have to go with Directv if they don’t want to.