As much as I dislike AT&T, I don't know what much different they could have done.
But then, I'm not a paid expert in such things. I wonder if they consulted such.
I did not post they could have saved it, just they did not try, or adapt to the changing market, as Charter and Comcast ( to a lesser extent) did.
Strange, now that it is out of AT&T control, they are adapting, plans that started when TPG took control, are starting to pay off.
While I have heard the Satellite part of the company is still losing more subscribers then before, the streaming side, especially the genre packs, are really picking up.
Dish is an another company that needs to start adapting….fast, their new marketing campaign is just plain idiotic, basically saying
we are the same company we were yesterday, while DirecTV is turning towards streaming and providing more options with less expensive pricing, is the dumbest idea I have read, especially from a company on pace to lose, at least, 1.2 Million subscribers this year.