Don't forget, the true cost of a product is not really reflected by the sum of it's parts !!
Don't forget, R&D, Engineering, Prototypes, Testing, Beta-Testing, Software Programming, Tooling, assembly, Marketing, Distribution, Sales Commisions, Tech Support, Warranty claims, etc, etc,etc, ....
PLUS, you still have to sell a VERY LARGE number of a product like this to even begin to DREAM about making a profit.
Let's be real and face it, the 921 is a marketing tool for Dish Network, NOT a big profit maker.
Think of it as the GT 40 of Ford Motor Company, they will never see profits from the true cost of this venture with the low volume, BUT as a marketing tool or for press alone ..... It's Value is PRICELESS !!
Dave