Nope, an existing customer.
We did the free SuperDish upgrade, and the $199 811 HD receiver upgrade.
He paid for the rest - antenna for HD locals, the 200 feet of cable we had to trench from the dish location to the house.
One thing I've learned on this one is the legacy receivers (1000, 2000, 3000, 4000, ect...) won't work with the SuperDish, even with the legacy adaptors. He had (3) 3000 model receivers, and after spending some time on the phone with E*, found out that only the 2800, 3900, 4900, and 6000 legacy receivers will work with the SuperDish w/the legacy adaptors.
E* isn't offering any special upgrades for customers either, they're saying they just have to buy new receivers. So for now, his other receivers are working on the legacy adaptors which E* paid for, but he's just not getting the locals on those receiver - they can't see the 105* bird.