We charge for custom work. Interior wall fishes are included for free, 1 wall fish per receiver. Exterior wall fishes are charged. Employees are charging $59/hour, contractors can charge anything up to that amount.
Mirror lines are chargable.. including outputting TV2 to a distribution center.
Pole mounts are free if it's the only line of sight. If it's for cosmetic reasons, or because the customer wants to be an asshat, it can be charged. Trenching is included up to 50 feet, we charge after the 50th foot. Relocating a dish after a customer signed off on the location is charged, unless it's for line of sight reason, except if the customer was an asshat and demanded it be put where the trees were in the way.
This is my favorite charge.. if a customer is not home on the third trip out there in a row, we charge a trip fee to go out there a fourth time.
Edit: Oh, one wall = one wall fish, if it breaks a corner or goes between two floors, it's 2 wall fishes. For example, a wallfish to the crawlspace is one fish, a wallfish from the crawlspace to the second floor is two wall fishes.
What you get in a free install, to me, is a mast mounted dish, pole if only line of sight. Up to 50 feet of trenching, line to each rcvr and TV2, it all set up, running and education to one person, who is expected to train the rest of the family. My DVR Cust education took 25 minutes.... if i have to come back to explain something I'll be upset.