I recently installed my own pole. The pole cost $6 and the cement, quick-setting, was $3.15. Installing it was a snap, took about 10 minutes. Then I waited 40 minutes, found it to be pretty hard set, and installed the dish.
All told though, a $59 charge doesn't sound too bad, considering that it does consume more materials, more time, and requires finding a workable site in your yard, cable burial and careful grounding.