4 Emerge in Contest for Voom Business (1 Viewer)

Sean Mota

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May 17, 2004
By Andrew McMains

NEW YORK At least four contenders have emerged in the review for the Cablevision Rainbow DBS division's estimated $50 million creative and direct marketing business, sources said. The client is seeking a shop for its Voom high-definition satellite network.

They are: Omnicom's TBWA\Chiat\Day in New York; and Interpublic's The Martin Agency in Richmond, Va., Mullen in Wenham, Mass., and The Sloan Group in New York, sources said. The latter already works on the direct portion of the business.


The agencies either declined comment or could not be reached and the client could not immediately be reached for comment.

The review is being managed by New York consultancy Matchworks.

Voom creative incumbent Lowe resigned the account after the RFP was issued more than a month ago. Lowe was lead shop in IPG's winning pitch for the business last May after a shootout with WPP and Omnicom teams. (The WPP team included J. Walter Thompson in New York, and Omnicom's included TBWA\C\D.)

The RFP indicates that the client wants an East Coast-based agency, preferably in New York, whose leaders will be accessible day-to-day. The questions posed in the RFP suggest Voom is looking for a shop that has experience in building a young brand as well as in "marketing monthly subscription-based services to consumers (credit card, telecom) and/or retail marketing (particularly in consumer electronics)."
 

Walter L.

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Good News!!! Even after all the negative press coverage (related to the spinoff) it wasn't that hard to find business contenders (I guess money talks!!!)
 

vurbano

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Apr 1, 2004
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After 6 months... Voom and Dolan hasnt figured out how to advertise yet? This is the 2nd marketing company they are trying to select? This has been going on a while now. I'm starting to wonder how serious Dolan is about this. Does he stand to make a pile of money if E* merges with Voom?
 

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