Since "D" just announced a 4K device for their Genie I was wondering if "E" has anything in their pipe line to counter with? Early bird catches the worm and there are now 10's of thousands of 4K TV's loose in the world.
And many, if not most of those UHDTV's were purchased as high-end HDTV's, meaning that many (I think most) people may not even know their display is capable of UHD, much like the majority who did not know they flat screen they bought years ago was also capable of HD, at least that was the industry data. Or the consumers thought that if they hook up their new UHDTV to their current HD services, it would look just like the UHD picture in the store. In fact, the UHDTV's do upscale HD to the native resolution, so those consumers may believe they are getting the best and most out of their UHDTV viewing up-scaled material.
Also, no standard for the HDR or precisely which system of HDR is to be adopted and a few more loose threads regarding UHDTV being able to display all the advantages if we can't get decide on everyone using the same system. Also, the current batch of consumer UHDTV's aren't capable of displaying the full UHDTV HDR that is possible and will be for content. Those who wait will have such displays. They just don't exist for the consumer, yet.
Early bird for UHDTV is not the most wise road to take, today, considering a lack of systematization. I'll be waiting for the finalizations and displays capable of displaying the full HDR of the UHD and the lower prices to come. I think we have 60Hz UHDTV's now, right? That was another reason last year to wait. However, I would not fault someone who needed to replace an old HDTV who decided to go ahead and get a UHDTV. Who knows? The HDR flag or other system may be using the tech of that particular UHDTV as the standard, or not. At least one can enjoy an HD up-scaled to UDH experience.
And to those of you who do have UHDTV, what is the HD up-scaled to UHD experience like? Is it a significantly better PQ? Let us know.