AT&T, Dish, And WPP Group Take Joint Ownership Of Invidi

[bluegras]

Striking an unusual three-way deal, AT&T, Dish Network and WPP Group have announced plans to acquire ad-technology company Invidi Technologies.
Invidi, which provides media companies with addressable TV advertising platforms, will continue operating independently under the three companies’ ownership.

http://www.mediapost.com/publicatio...sh-and-wpp-group-take-joint-ownership-of.html

 

[DishSubLA]

Well, it seems AT&T is far more willing to work with Dish or the "DTH satellite industry" than any of the former owners of DirecTV. While Dish and DTV did cooperate on a few common issues over the years, DTV's old attitude was not to go much further than that. Ergen has always sought more coperation and even "sharing" of resources among DTH sat industry. Something like how all the cable cos. cooperate to a very high degree. This deal seems nothing nefarious, just good business and lower costs for all 3 owners.