JULY 8 | Amazon.com and Wal-Mart are increasingly winning over Blu-ray Disc customers, according to recent NPD Group surveying.
NPD surveys done last fall and in March both show Best Buy as the preferred Blu-ray shopping destination, followed by Amazon and Wal-Mart.
But NPD senior industry analyst Russ Crupnick says the latest survey reports that current respondents are showing growing affinity to Amazon and Wal-Mart, which coincides with strengthened merchandising at the retailers.
“While Best Buy is still the leader, the percent of people who are saying that Amazon.com and Wal-Mart [is their favorite Blu-ray retailer] is growing at a much faster pace than average,” said Crupnick.
Blockbuster was elevated to No. 5 in the ranking in NPD's latest survey, following Target at No. 4. Financially struggling Circuit City placed No. 4 in NPD's fall report, with Target at No. 5.
NPD did not provide specific percentage responses from survey participants.
Explaining the rise in popularity by the No. 2 retailer, Crupnick especially took note of Amazon’s aggressive marketing of Blu-ray, because the site consistently trails mass merchants in standard-definition DVD business.
“All the efforts that Amazon.com has put into the category are paying off. They are always running a lot of specials,” said Crupnick of the site’s frequent exclusive offers. “Also, their customer profile is just dead-on for Blu-ray. It has an early adopter demographic, higher income and educational level.”
NPD’s latest study matches Amazon’s own findings about its Blu-ray performance. The site commands a Blu-ray retail share that is 3.5 times that of its standard DVD share, according to Peter Faricy, VP of movies and music at Amazon.
The fact that Best Buy is still the leader shows how ignorant the majority of the public is when it comes to pricing. It's almost disgusting to see how much BB charges compared to Amazon and even Wal-mart. Best buy's pricing on the movies makes me want to burn the store down!
It wouldn't hurt if Walmart lowered some prices. Over 75% of the BD section the other day was at or about $30.
Yeap.... I don't think I ever purchased an HD disc in either format from BB or CC. Amazon, free shipping and no tax, plus way cheaper.
S~
Although I've bought lots of BD from Amazon, they have just started charging Tax for NY. Perhaps other states.
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