Other than your blatant racism, we're setting up boost customers outside of "the ghetto" way more often than anywhere else. Every one of of these workorders I've been on have been in rural areas - where Dish is more prevalent, and newer suburban neighborhoods.
I have nothing against Habib, and am NOT being racist at all. Walk into any of these small cell phone stores, that are NOT AT&T, T-Mobile or Verizon, and they are all usually Chaldean, Indian, or Arabic owned. The exact same ethnic groups that run the corner liquor stores in the "Hood" run the small cell phone shops.
If you have ever worked or done business in the inner city, or live in a major metropolitan area such as Washington DC, Atlanta, Houston or Chicago you can relate to this.
The whole problem with Boost is that the name has a bad reputation with being associated with people who don't have good enough credit to get a real phone with AT&T, Verizon, or T-Mobile. They go to Boost because it was prepaid and didn't require a credit check. Boost used to sell the cheaper phones that none of us on this forum could ever imagine having to use on a daily basis.
First thing Dish should have done was change the name when the took it over. Dish wireless was not a good name either, as people would have associated the name with Dish, which lets face it Dish doesn't have a good reputation either because its associated with Satellite, just like nobody would buy a Directv branded iPhone. Echostar wireless would have been a better choice since nobody knows what Echostar is and that its associated with Dish.
Now as far as you going to the rural areas to setup Boost phones, lets get into this. First and foremost, what is your demographic of the typical Dish customer?
First your typical Dish customer usually lives in a rural area, mostly because the cable company doesn't service their area and they can't get internet. If they could get highspeed internet through the cable company, they would have left Dish years ago and would be in a bundle with the cable company.
Typical Dish customer is older, perhaps 55 years of age or older. They may be on a fixed income, and may subscribe to some of the cheaper plans that are not offered by Directv or even the cable companies.
These customers are all about saving what little money they have, and when seeing the inserts with their bill every month, screen saver advertisements and even direct mail advertisements advertising cell phone service for $15/Mo, its just what these customers are looking for. I doubt most of these customers even realize what they are signing up for, as all they see is Dish giving them a phone for $15
Now that you mention work orders, are you now hand delivering phones to people? Do they have you sitting down with these customers in their homes, setting up their new phone, transferring all their cat photos, and showing them how to use it?
I don't have the patients for that, but it seems like Charlie has you guys doing everything today except for installing satellites. He has got you guys selling and installing sound bars, selling screen cleaner, doing house calls for cell phone screen replacement, and I don't know if this is still going on, but didn't they have you running around as the Maytag repair man?
I totally get what Dish is trying to do offering $15 cell phone plans and holding customers hands throughout the entire process. It makes for a lot stickier customer, which is what Dish really needs right now. However I don't see very many new customers jumping on the Dish bandwagon so to speak to get in on this offer,
I don't see myself getting Boost unless I need a burner phone for something,
