Braves going up for sale

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Turner Broadcasting CEO Phil Kent reveals plans in e-mail

ATLANTA -- It appears that Turner Broadcasting's longtime ownership of the Braves may be nearing its end.

Turner Broadcasting employees received an e-mail late Tuesday night in which their CEO, Phil Kent, informed them that the Braves and Turner South -- their regional cable network -- were being put up for sale.

In the statement, Kent said:

"As a publicly held company we have a duty to our shareholders to operate in the most effective, efficient, fiscally responsible manner possible. That duty includes planning for the long-term success of our company. It may also include making strategic changes to the portfolio of assets that comprise Turner Broadcasting."

The Braves have been owned by Turner Broadcasting since 1976, when Ted Turner purchased the team. They fell under the umbrella of Time Warner after a 1995 merger.

Time Warner has been attempting to increase its stock price, which has lagged since its 2000 merger with America Online. Selling the Braves would provide a financial gain that they could use to improve other entities, including Home Box Office, Time Warner Cable, New Line Cinema, Time Inc., Turner Broadcasting and Warner Bros. Entertainment.

Despite lowering their payroll, from $100 million to $80 million, over the past two seasons, the Braves haven't seen a significant change in their profits.

Though their futures may be affected by new ownership, Braves management and players aren't saying much in regard to the potential sale.

"We will be operating business as usual," said Greg Hughes, senior vice president of communications and public relations. "There is no change for our 2006 plans, on the business or baseball side."

Tim Hudson, who is under contract through the 2009 season, says that he wasn't fazed when he learned he may soon be playing for a new owner.

"The only way this really affects the players is if they cut or raise the payroll," said Hudson. "Obviously, you want an owner who is open-minded to raising the payroll if necessary. But as long as [Braves general manager] John Schuerholz and [manager] Bobby [Cox] are around, I think we'll be just fine, whoever owns the team.

"The more resources we have, the better it is for all of us. Having the money to spend helps you stay competitive. But what we're looking for is a championship."

The Braves, who have won 14 consecutive division titles, may be very attractive to potential buyers. Forbes magazine recently estimated the team's value at $374 million.

Through a statement issued by his aides, Atlanta Falcons owner Arthur Blank said that he may have some interest in purchasing the Braves.

"We have been informed of this potential opportunity," said Blank in the statement. "As with all other potential investments, we will review any information provided when we receive it and give this opportunity consideration as warranted."

http://mlb.mlb.com/NASApp/mlb/news/...t_id=1282249&vkey=news_mlb&fext=.jsp&c_id=mlb
 
Players not worried about sale

News that the Braves could be up for sale was met Wednesday with shrugs from manager Bobby Cox and Atlanta players, who don't expect immediate changes that would affect the team on the field.

"As a player we don't worry about that," veteran pitcher Tim Hudson said of the potential sale. "If the headlines were, 'Bobby Cox is gone and [John] Schuerholz is retiring,' that's when you'd see panic buttons being pushed around the locker room."

Cox, 64, and Schuerholz, 65, the manager and general manager who have led Atlanta to an unprecedented 14 consecutive division titles, are under contract through the 2006 season and have announced no plans to retire or leave the Braves after that.

"I don't know anything about it, to be honest," Cox said of Time Warner's possible sale of the Braves and the Turner South cable network. "I don't think it changes anything at all [preparing for the 2006 season]. We proceed just like we've been doing."

Schuerholz said, "I have no comment on the sale of this team. Am I going to continue to do my work as always? Yes. And all of us will."

Andruw Jones, the National League MVP runner-up and major league home run leader in 2005, is eligible for free agency after the 2007 season. The likelihood of him re-signing with the Braves could be affected by an ownership change if there was a significant increase or deduction in payroll.

"That's true, but I don't think that far ahead," said the center fielder, who is making $13 million in 2006 and $13.5 million in 2007. "But sure, that might affect it. A new owner might spend a lot of money — or you might get an owner that might decide to cut all the payroll and go even lower, like the Marlins."

The Braves are working for the third season in a row with an $80 million payroll, down from $100 million back in the days when they annually ranked among the majors' biggest spenders.

At last week's Winter Meetings in Dallas, two agents for players said they got the impression during contract negotiations that Schuerholz and Cox would stay in their present roles with the Braves for at least two more seasons.

Hudson, entering the first season of a four-year, $47 million contract extension, is one of only three Braves signed beyond 2007. Third baseman Chipper Jones and injured pitcher Mike Hampton are signed through 2008. Hampton is expected to miss the 2006 season recovering from elbow surgery.

"For the guys who are committed with the team for a few years out," Hudson said, "obviously you want to know where your teammates are going to be, and know whether we're going to be able to keep the guys who are going to be free agents pretty soon, that kind of thing.

"Obviously we have one of the best CEOs in the business running our team in John [Schuerholz], and you have confidence he'll be able to keep it going, and keep whatever guys it takes to stay on top of the division and have a chance to win a world championship.

"Andruw's coming up [for free agency] in a couple of years and those are just things he'll have to handle when it gets to that time. It's not easy, hopefully he'll have the necessary resources to keep these guys around and keep winning."

The Braves are helped some financially by having so many young, affordable players on their roster. They used a major league-high 18 rookies during the 2005 season, and will have starters with less than a full season of experience and salaries below $400,000 at catcher (Brian McCann), right field (Jeff Francoeur) and possibly left field (Ryan Langerhans or Kelly Johnson).

The Braves have talked to former American League batting champion Nomar Garciaparra about playing left field, but they expect him to sign a richer offer with the New York Yankees. Houston, Cleveland and the Dodgers were also pursuing the injury-plagued former All-Star shortstop.

The Braves' pitching staff could have several more who fit the young-and-cheap description, notably Georgia natives Blaine Boyer and Kyle Davies.

All those kids aren't spending much time thinking about who's going to own the team.

"I think you pay attention but don't really concern yourself much with it," Langerhans said after hearing the news Wednesday at his home in Austin, Texas. "You always like to see a baseball-friendly owner who kind of embraces the sport. But as a young guy, you're more concerned with getting ready for the season and being out there, taking care of business on the field.

"If you were talking about replacing a lot of the on-field staff or some guys like John [Schuerholz] or [assistant GM] Frank Wren, hands-on front office guys, then it's a situation where you'd start to take more notice and start wondering what's going on.

"But with ownership change, you just keep going on with your business."

Cox said he knew nothing about the sale possibility until Tuesday night, when Schuerholz phoned him at the manager's farm near Adairsville.

"John called me and said, 'Don't be shocked, and don't read too much into it if you read in the headlines, "The Braves are being sold," ' " Cox said. "Quite honestly, I don't know any of the particulars. . . . Wasn't the team up for sale a couple of years ago?"

http://www.ajc.com/braves/content/sports/braves/1205/15bravesreact.html
 

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