FWIW, I had my builder put 2 coaxes and 1 cat5 in everyplace I expected I might want HD-DVR access (family room, great room, bedroom) and single coax with cat 5 to the rooms where I don't have DVRs (den, guestroom). In the family room I had them run an extra 5 coax lines + power from the family room wall up to the family room ceiling. I use those to get component signal and sound from the HD20 to the projector/overhead speakers.
When my DirectTV guy showed, he put in an 8x multiswitch and we maxxed it. Haven't had a moment's problem with it yet.
I think it cost me an extra $250 to run all those lines; it's worth 50 times that to not have to worry about going into the walls myself. I haven't fully explored all the potential of the cat5 lines, but it's early yet.
If you choose to take a tack like this, be reeeeeeallly thorough in your pre-drywall walk through. Make sure everything goes where you want it to before they start plastering.
As a side note, the three people that went on the pre-drywall walk-through with me (builder, sales rep, electrician) all ended up doing the exact same setup when they built their homes in the same subdivision. The sales guy has his projector setup such that he has a 120-inch diagonal projection (yup, ten feet). The largest my wife would let me go was 88-inches.