I think that they are mistaken. The economy is not going to support a new adoption of another tv system. Not when over 15 million people are out of a job. This is a gimmick and 3-D movies have been around since the 1950's . It comes back ever few years and goes away. I don't see wide spread adoption of 3-D unless, ALL tvs have it included along with the HD option. A standard 3-D feature on all Future Hd sets doesn't necessarily mean that the owners will be watching 3-d though. Just look how many people today have high def tvs and are watching basic coax cable , and say wow Hd tv!