Talk is cheap.Phoenix will be ATSC 3.0 in April.
Talk is cheap.
If nobody can take advantage of it, did it really happen? Remember how far the 2017 World Series Next-Gen TV live coverage got.
Importing just a few retail units into the US is incredibly expensive (certifications from FCC and UL) and the timing in conjunction with the repack couldn't be much worse.
ATSC 3.0 is going to have to prove itself as much more than an alternate way to deliver the same product.
Kind of hard to to give it a shot when you have already shut it down before it even launches. If a bear sheets in the woods and no one is around to see it did it happen? Yes! As far as timing with the repack its an opportunity because many are shuffling anyhow. As far as proving itself it already has before it even hit US markets. We will see more than an import of a few units.
I guess I am officially skeptical. Where is the compelling feature set that will attract the mass market buyer.
HDTV and ATSC 1 caught on because of government mandates, a long period of backward compatibility and the ability to watch subchannels. Where will the average consumer benefit from 3.0 when he needs to upgrade? His current set is 65" or smaller and he won't see much if any improvement in picture quality. But quality doesn't sell to anyone but us geeks. This needs features in order to get past the chicken and egg setup we have.
The claims of more subchannels and 4K won't be fulfilled until way out in the future as I see it. What ATSC 3.0 can do when it rules the entire OTA spectrum is considerably more appealing than what it actually can do with only the portion of the spectrum not used by DTV and a big draw on one's broadband connection (assuming that the viewer has one).Plenty. More subchannels, VOD directly from the networks. The ability to get a better signal from improved modulation. 4k, ect
I have a question. How are the Phoenix TV stations going to get advertisers to pay for ad space on the ATSC 3.0 channels when NO ONE will be watching them?This is from last year. Im waiting for the us based sets to come out before upgrading. Phoenix will be ATSC 3.0 in April.
So ATSC 3.0 will be a huge money loser for those stations until such time as there are a significant number of TV's/Boxes available to receive an ATSC 3.0 signal. Not a very positive business model. How long do you think that they will support this effort without a government mandate to upgrade?By saying the ATSC 1 ads will also run on ATSC 3. Then, as traffic moves to ATSC 3, however slowly that may be, they may set up two charge structures. One day, maybe ads in UHD will cost more.
I suspect that there is money to be made in ATSC 3, and so TVs will start coming with ATSC 3 standard. Then the ATSC version of broadcasts will be what goes thru cable and satellite. But not at top PQ and AQ.
Remember, only about 15% of households will be affected by this transition in a BIG way. That’s the folks that are essentially OTA only. A somewhat larger number will be somewhat affected. It won’t slip in on little cat feet. At some point, ads will be blaring to move to the new, improved TV! But most will notice little on their cable and satellite fed TVs. Cable will downrez the ATSC 3 signal, rather than issue new cable boxes to all customers. That higher quality, perceived or real, will only be available to OTA viewers, online viewers and maybe with a limited selection at first, satellite viewers. Until cablecos are forced to go whole hog.
Unfortunately the consumer marketplace is dominated by non-techies so you have to sell them with shock and awe in their living rooms every day and that's a completely different experience than playing with hand-crafted demos at trade shows. This shock and awe (UHD, HDR, WCG and low-compression audio) that I speak of is something that I expect will substantially have to wait until after DTV is no longer the official broadcast standard and there's spectrum available to broadcast one or two networks per 6MHz channel.Having seen demos of ATSC 3 and played with it a bunch, as a technology lover I can't wait til it gets here.
So ATSC 3.0 will be a huge money loser for those stations until such time as there are a significant number of TV's/Boxes available to receive an ATSC 3.0 signal. Not a very positive business model. How long do you think that they will support this effort without a government mandate to upgrade?
Betting against me isn't a solution to any problem nor is it particularly positive way to generate widespread consumer interest in a new technology. It is hard to argue against the position that ATSC 3.0's salvation can only come from a mandatory transition where the only hope for success doesn't live or die on JSP/JtP gladly opening their wallet/purse and adopting the new technology.Yeah but you are a Debbie downer about almost everything Harshness. Which is why I see hope with ATSC 3.0.