How does BB@Home make sense with the new Netflix app coming to HWS. Further, when I explore BB@Home and ON DEMAND, I see the very same content. There, to may experience is NO DIFFERENCE in either of those portals. I think it is time for Dish to just give up the whole Blockbuster mess and retire the name and just stick with ON DEMAND. Sadly, Blockbuster has slipped further into obscurity since Dish bought it/the name. Dish is an excellent MVPD, but they seem incapable of doing well in any other type of business. Now, all we need now if for Dish to finance an exclusive on Dish TV Series as DirecTV (Netflix and Amazon, as well) have done and join the club.