Not an unusual deal. In a "real" bankruptcy, EVERYTHING has to be sold, including the "intelectual property" which means the brand names. Bottomfeeders often pick these up for almost nothing, and reconstitute them in some way or another.
Among thing that have happened, over the years:
- Lots of Korean companies, including the predecessor to LG, bought up old time US electronics manufacturers' names and repackaged their products under these names, with the intension of selling to brand loyal old people. Zenith, Curtis Mathes, Philco, etc.
- Whirlpool Corporation, pretty much the last remaining US heavy appliance manufacturer, has purchased about every other brand name, again aimed at brand loyal old people.
- Every retailer with any rep at all ends up being a website. In addition to the ones mentioned above, Montgomery Wards recently became a junk store website.
- Rexall used to be a chain of small town franchised drugstores. It went out of business in the 1980s. In Canada, the large Katz Corporation bought the name and operates a legitimate chain of drugstores under the label, and Edmonton's arena is the Rexall Centre. In the USA, an unrelated pyramid scheme (multi-level marketing, ScAmway, etc) bought the name.