DIRECTV Ranked Number One Over Cable By Professional Home Theater Installers Nationwide
National Survey Shows Professional Home Theater Installers Chose DIRECTV for Best Picture Quality over Cable by a Four to One Margin
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Last Update: 3:37 PM ET Mar 13, 2007
EL SEGUNDO, Calif., Mar 13, 2007 (BUSINESS WIRE) -- Professional installers have weighed in on the great debate over who has the best TV service - DIRECTV, America's No. 1 satellite television service, or cable. And the winner is...DIRECTV!
In December 2006, a large group of professional home theater installers across the country were surveyed by a prominent independent research company to see which television service they preferred, DIRECTV or cable? In an overwhelming response, DIRECTV was chosen over cable in every category, including:
-- Best Picture Quality - Installers surveyed chose DIRECTV over Cable by a four to one margin for having the best Picture Quality.
-- For The Best Overall Television Experience - By a two to one margin, installers chose DIRECTV over Cable for having the best Overall Television Experience.
-- Best Home Theater Experience on a High-Definition System - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience on a High-Definition System.
-- Best Overall Picture Quality On A High-Definition System - Installers surveyed chose DIRECTV over Cable by more than a two to one margin for best Overall Picture Quality on a High-Definition System.
-- Best Home Theater Experience - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience.
"We're honored that professional home-theatre installers -- the ultimate authority in home entertainment -- voted DIRECTV's picture quality to be the best in the business," said Paul Guyardo, executive vice president of Sales and Marketing for DIRECTV, Inc. "With millions of new HD televisions being purchased each year, it's important that consumers understand that the television alone will not provide the crystal-clear picture quality they're looking for. It's what you plug into the back of that new TV that ultimately determines the quality of the picture and sound you actually experience - and an objective team of professional installers confirmed that for the best picture and performance, you've got to hook up your TV to DIRECTV."
Phone interviews were conducted by the Alliance Consulting Group with 500 professional home theater installers nationwide. Each interview was conducted using a method, which required that neither the interviewers nor the respondents were aware of on whose behalf the study was being conducted.
National Survey Shows Professional Home Theater Installers Chose DIRECTV for Best Picture Quality over Cable by a Four to One Margin
PrintE-mailDisable live quotesRSSDigg itDel.icio.us
Last Update: 3:37 PM ET Mar 13, 2007
EL SEGUNDO, Calif., Mar 13, 2007 (BUSINESS WIRE) -- Professional installers have weighed in on the great debate over who has the best TV service - DIRECTV, America's No. 1 satellite television service, or cable. And the winner is...DIRECTV!
In December 2006, a large group of professional home theater installers across the country were surveyed by a prominent independent research company to see which television service they preferred, DIRECTV or cable? In an overwhelming response, DIRECTV was chosen over cable in every category, including:
-- Best Picture Quality - Installers surveyed chose DIRECTV over Cable by a four to one margin for having the best Picture Quality.
-- For The Best Overall Television Experience - By a two to one margin, installers chose DIRECTV over Cable for having the best Overall Television Experience.
-- Best Home Theater Experience on a High-Definition System - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience on a High-Definition System.
-- Best Overall Picture Quality On A High-Definition System - Installers surveyed chose DIRECTV over Cable by more than a two to one margin for best Overall Picture Quality on a High-Definition System.
-- Best Home Theater Experience - Installers surveyed chose DIRECTV over Cable by a three to one margin for providing the best Home Theater Experience.
"We're honored that professional home-theatre installers -- the ultimate authority in home entertainment -- voted DIRECTV's picture quality to be the best in the business," said Paul Guyardo, executive vice president of Sales and Marketing for DIRECTV, Inc. "With millions of new HD televisions being purchased each year, it's important that consumers understand that the television alone will not provide the crystal-clear picture quality they're looking for. It's what you plug into the back of that new TV that ultimately determines the quality of the picture and sound you actually experience - and an objective team of professional installers confirmed that for the best picture and performance, you've got to hook up your TV to DIRECTV."
Phone interviews were conducted by the Alliance Consulting Group with 500 professional home theater installers nationwide. Each interview was conducted using a method, which required that neither the interviewers nor the respondents were aware of on whose behalf the study was being conducted.
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