he ‘Vamos Por Más' Advertising Campaign will Run Throughout 2011 EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV Más is launching a new ad campaign featuring Lucero, the popular Latina musician and actress. The campaign, Vamos Por Más, features Lucero in a series of television, print and web ads that will be presented throughout the year.
Lucero, the popular Latina musician and actress, is featured in the new DIRECTV Mas campaign, Vamos Por Mas. (Photo: Business Wire)
The Vamos Por Más campaign highlights the superior programming and entertainment experience that sets DIRECTV Más apart from the competition. The campaign showcases some of the benefits that DIRECTV Más offers Hispanics in the U.S., such as news and shows directly from our customers' home countries and the very best in technology.
"DIRECTV is thrilled to partner with Lucero on this new ad campaign," said Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV. "Lucero is an icon in the Hispanic community, and we felt her personality was the perfect fit for our brand and for this campaign."
"I'm proud to be a part of the Vamos Por Más campaign, which talks about what it takes to succeed and that in order to get ahead, you always have to give your best," said Lucero. "That's why I love the message of this new campaign. We, as Hispanics, are fighters and always think of ways to give more than expected. That's what DIRECTV Más offers as the best in its category. It clearly shows the commitment DIRECTV has with the U.S. Hispanic community."
Lucero is an award-winning actress and singer from Mexico, who began her career as "Lucerito" when she was a young girl. In 2006, Lucero was the first Hispanic to win an Emmy Award®. Now, she has spent more than 30 years entertaining audiences around the world through her albums and concerts, as well as her performances in popular telenovelas and films. Lucero recently launched the hit new single, Esta Vez La Primera Soy Yo, from her newest album,
Indispensable. To connect with Lucero, fans can visit her website at www.lucero.com.mx.
DIRECTV Más provides access to more than 60 Spanish-language channels* including top programming from countries including México, Puerto Rico, Cuba, Dominican Republic, Colombia, Ecuador, Argentina, Perú, Chile, Venezuela, Spain, Guatemala, Honduras, El Salvador, Costa Rica, Panamá, Nicaragua and more, along with access to more than 235 English-language channels of DIRECTV® programming. DIRECTV Más also offers more soccer than any other cable or satellite provider. To request more information, please visit www.directvmas.com or call 1-888-288-1145.
*Includes English-Language broadcast channels with alternate Spanish audio.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 28 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.2 million customers access to more than 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 9 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6692611?=en.
Source: DIRECTV
News Provided by Acquire Media
The Vamos Por Más campaign highlights the superior programming and entertainment experience that sets DIRECTV Más apart from the competition. The campaign showcases some of the benefits that DIRECTV Más offers Hispanics in the U.S., such as news and shows directly from our customers' home countries and the very best in technology.
"DIRECTV is thrilled to partner with Lucero on this new ad campaign," said Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV. "Lucero is an icon in the Hispanic community, and we felt her personality was the perfect fit for our brand and for this campaign."
"I'm proud to be a part of the Vamos Por Más campaign, which talks about what it takes to succeed and that in order to get ahead, you always have to give your best," said Lucero. "That's why I love the message of this new campaign. We, as Hispanics, are fighters and always think of ways to give more than expected. That's what DIRECTV Más offers as the best in its category. It clearly shows the commitment DIRECTV has with the U.S. Hispanic community."
Lucero is an award-winning actress and singer from Mexico, who began her career as "Lucerito" when she was a young girl. In 2006, Lucero was the first Hispanic to win an Emmy Award®. Now, she has spent more than 30 years entertaining audiences around the world through her albums and concerts, as well as her performances in popular telenovelas and films. Lucero recently launched the hit new single, Esta Vez La Primera Soy Yo, from her newest album,
Indispensable. To connect with Lucero, fans can visit her website at www.lucero.com.mx.
DIRECTV Más provides access to more than 60 Spanish-language channels* including top programming from countries including México, Puerto Rico, Cuba, Dominican Republic, Colombia, Ecuador, Argentina, Perú, Chile, Venezuela, Spain, Guatemala, Honduras, El Salvador, Costa Rica, Panamá, Nicaragua and more, along with access to more than 235 English-language channels of DIRECTV® programming. DIRECTV Más also offers more soccer than any other cable or satellite provider. To request more information, please visit www.directvmas.com or call 1-888-288-1145.
*Includes English-Language broadcast channels with alternate Spanish audio.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering the premiere video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 28 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.2 million customers access to more than 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 9 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6692611?=en.
Source: DIRECTV
News Provided by Acquire Media
