The DIRECTV Group, Inc. - The DIRECTV Group Q4 Results Cap Record Setting Financial Performance in 2008
For the full year:
US customer base increased 5% in 2008:
Average Customer Revenue nearly $84, up 6% from 2007.
The DIRECTV Group Adds 461,000 Net New Subscribers in Q4 2008
DIRECTV U.S. Adds 301,000 Net Subscribers - The Most in Over 3 Years
Higher Full Year Gross Additions Combined with 9 Year Low Monthly Churn Rate of 1.47% drives Net Additions of 861,000 in 2008
For the full year:
The DIRECTV Group's 2008 revenues of $19.69 billion increased 14% over the same period last year principally due to strong ARPU and subscriber growth at DIRECTV U.S. and DIRECTV Latin America.
US customer base increased 5% in 2008:
DIRECTV U.S. ended the quarter with 17.62 million subscribers, an increase of nearly 5% over the 16.83 million subscribers reported on December 31, 2007.
Average Customer Revenue nearly $84, up 6% from 2007.
DIRECTV U.S. 2008 revenues increased over 11% to $17.31 billion due to strong ARPU growth and the larger subscriber base. ARPU of $83.90 increased 6.1% from 2007 principally due to programming package price increases as well as higher HD and DVR service fees partially offset by a decline in upfront equipment fees, more competitive customer promotions, and lower advertising sales.