DIRECTV, Starz Kick Off the 'STARZ! Summer of Gold' Upgrade Campaign

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Supporting Founder
Sep 8, 2003
Las Vegas, Nevada
DIRECTV Customers Are Eligible to Receive a Visa(R) Gift Card with
Subscription to STARZ!

ENGLEWOOD, Colo., April 27 /PRNewswire/ -- Starz Encore Group LLC (Starz),
the largest provider of premium movie services in the United States, and
DIRECTV, Inc., the nation's leading digital multichannel television service
provider, today announced plans to launch the "STARZ! Summer of Gold" upgrade
campaign. The upgrade campaign features multi-faceted marketing tactics
including: cross channel, direct mail, telemarketing, web support and a TiVo
Eligible customers who sign up for STARZ! with DIRECTV during the "STARZ!
Summer of Gold" campaign period, which runs from May 1 through June 30, are
able to receive a $20 Visa(R) gift card after two months of subscribing to
"DIRECTV prides itself in offering its customers the strongest programming
lineup at the maximum value," said Neal Tiles, executive vice president,
Marketing for DIRECTV, Inc. "STARZ! consistently delivers first-rate
programming and we are happy to give our customers this opportunity to enjoy
their blockbuster hit theatricals with the added incentive of a $20 Visa(R)
gift card."
The "STARZ! Summer of Gold" is a national campaign complementing the June
12 exclusive premium television premiere of Pirates of the Caribbean: The
Curse of the Black Pearl on STARZ!. In addition to DIRECTV's $20 Visa(R) gift
card offer, the campaign features the "STARZ! $1,000,000 Summer of Gold
Instant Win Game" and the "STARZ! Summer of Gold Sweepstakes."
"We are excited to join with DIRECTV in this offer focused at upgrading
non-STARZ!-subscribers," said Bill Giorgio, senior vice president of sales and
affiliate relations for Starz. "This campaign is just one of the ways we will
strive to meet DIRECTV's needs and seek new opportunities to grow our customer
The "STARZ! Summer of Gold" also features two other ways to participate:
Obtain a "STARZ! $1,000,000 Summer of Gold Instant Win Game" game piece in
publications of People, Entertainment Weekly, US Weekly, STAR, Premiere, Time,
Newsweek, Travel & Leisure, Good Housekeeping and Redbook on newsstands
starting May 11; at participating retail outlets from service provider
kiosks/booths or request a game piece by mail (STARZ! Summer of Gold Game
Piece Request, P.O. Box 6724, Stacy, MN 55078-6724) while supplies last.
Gently scratch off the gold area on your game piece to reveal the serial
number printed beneath it. Visit during the promotion period and
click on the "STARZ! Summer of Gold" icon to play the game and see if you have
Visit and the STARZ! programming page during the promotion
period to enter in to the "STARZ! Summer of Gold Sweepstakes." The one (1)
grand prize awarded will be a 7-night Disney Cruise Vacation for four.
Includes airfare and ground transfers, plus onboard meals and entertainment.
Mice Type Services and Morrison Creative LLC--St. Louis, MO are
responsible for management and fulfillment of the "STARZ! $1,000,000 Summer of
Gold Instant Win Game" and the "STARZ! Summer of Gold Sweepstakes." Buena
Vista and Disney Cruise Lines provided the "STARZ! DISH Summer of Gold
Sweepstakes" grand prize trip. Ecount is managing and fulfilling the $20
Visa(R) gift card offer.

About DIRECTV, Inc.
DIRECTV is the nation's leading digital multichannel television service
provider with more than 12.2 million customers. DIRECTV, the Cyclone Design
logo are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group
Inc., (NYSE: DTV). The DIRECTV Group is a world-leading provider of digital
multichannel television entertainment, broadband satellite networks and
services, and global video and data broadcasting. The DIRECTV Group is 34
percent owned by Fox Entertainment Group, which is approximately 82 percent
owned by News Corporation Ltd.

About Starz
Starz (Starz Encore Group) is the largest provider of premium movie
services in the United States with approximately 151 million pay units. Starz
offerings include the Starz Super Pak(R), with up to 13 digital movie channels
and more than 750 movies per month, Starz On Demand(R), the only on-demand pay
TV subscription service available on cable, satellite, and broadband
platforms, and a suite of advanced video offerings, including STARZ! HD(SM) ,
Encore HD(SM), and Starz On Demand HD(SM). Starz is a wholly-owned subsidiary
of Liberty Media Corporation (NYSE: L, LMCb),
I like Starz more than any other movie channels. However I'm probably going to drop it soon. I really want to get Starz Kids and Starz Family. Those are the ones I'd really like to have.

Would be nice if DirecTV would do what DISH has done and move the Encore channels to the extended basic package and increase the Starz offerings.

By the way does anyone else have Starz on Demand with your DVR. I signed up and it's active but despite the fact I clear my overnight recordings on the nights movies are scheduled I've only gotten 2 movies since I signed up. Plenty of room on the DVR (upgraded via Weaknees). With the schedule empty overnight and plenty of free space it still doesn't record them.

They may need to allow you to set priorities on the Demand movies if it's going to work.

Just curious if anyone else has noticed this or experienced it. No other problems with my DVR and other than slowness that everyone complains about it works wonderfully. GO TIVO
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