Dish Network set to test automated TV ad sales

[whitewolf8214]

Dish Network (DISH +0.7%) is set to start testing automated advertising sales for linear TV, with a beta test set to begin before a more formal launch date later."We're bringing the ease of digital ad buying to the TV marketplace," says Dish's Adam Gaynor. Advertisers are expected to spend $70.6B on TV advertising vs. $58.6B on digital media this year.While major broadcast nets and affiliates sell their own ad slots independently, there's still a world of channels on Dish that could use the carrier's programmatic market. Dish is working with ad firms Rocket Fuel (NASDAQ:FUEL), TubeMogul (NASDAQ:TUBE) and DataXu on its marketplace.Meanwhile, DISH stock got an upgrade from Moffett Nathanson to Neutral. The firm set a $61 price target on the stock; shares are currently trading at $62.80. http://seekingalpha.com/news/2855706-dish-network-set-to-test-automated-tv-ad-sales#email_link

 

[Tampa8]

So DISH is going into the advertising insertion business? How ironic.

 

[JosephB]

So DISH is going into the advertising insertion business? How ironic.

They've been in the ad insertion business for decades. They're just changing the way they sell them. Nothing really interesting about this unless you work at an ad agency.

 

[Tampa8]

True though they are expanding it quite some bit and this aspect is new for them.

 

[Bobby]

If an expansion is in the offing, I just want them to make it HD! That said, I mean that their insertions today are SD and automatically go to stereo sound and the volume goes up appreciably...