Men’s Outdoors & Recreation channel, National Shooting Sports Foundation help wingshooters find hunting ACCESS using interactive tv technologies
TV Viewers Can Enter to Win Prizes and Locate Bird
Hunting Preserves Without Leaving Their Sofa
Denver (Nov. 29, 2006) – The Media Group (TMG), formerly known as Turner Media Group, and the National Shooting Sports Foundation (NSSF) announced today an agreement to deliver to viewers of TMG’s owned-and-operated television channel, Men’s Outdoors & Recreation, an interactive TV experience to help hunters find preserves to enjoy their sport.
Viewers of the half-hour, branded entertainment TV show, Wingshooting USA, can locate bird-hunting preserves close to home or across the country as well as enter a contest to win a Polaris ATV and other prizes, all by using their TV remote control. This interactive TV campaign is available to more than 12 million viewers of Men’s Outdoors & Recreation who have DISH Network iTV-enabled set-top boxes. This iTV campaign runs through Dec. 23, 2006.
Wingshooting USA raises awareness of the convenience, access and quality experiences offered by today's bird hunting preserves. This iTV advertising and programming initiative promotes to hunting enthusiasts a free, easy-to-use, searchable, national database of hunting preserves.
Created and produced by TMG, this comprehensive iTV campaign lets viewers do the following by simply using their remote control:
§ During a scheduled broadcast of Wingshooting USA TV program on Men’s Outdoors & Recreation, viewers select a “trigger,” or on-screen prompt, that takes them to an informative three-quarter-screen i-Ad or web-like environment on their TV while the Wingshooting program continues uninterrupted in a one-quarter screen,
§ During a 30-second TV commercial aired across several national network channels, viewers click on a trigger to telescope to the long form Wingshooting USA TV program already in progress on TMG’s Men’s Outdoors & Recreation,
§ Enter instantly to win a Polaris ATV, a hunt at a preserve, or tickets to a NASCAR race,
§ Locate a wingshooting preserve with up to nine-digit zip code precision.
“We selected TMG’s iTV ad tools in an effort to reach out to bird hunters across America who watch the Men’s Outdoors & Recreation channel and are searching for a great place to hunt," said Doug Painter, president of NSSF. “This campaign is a new and innovative way to reach our audience from the comfort of their home.”
“Using TMG’s iTV advertising applications combined with our powerful transactional network channels, NSSF is engaging a far greater audience than they would by simply running traditional 30-second spots,” added Gary Turner, CEO and chairman of The Media Group.
“NSSF is taking advantage of compelling technologies like on-screen triggers, i-Ads, set-top box audience analysis and requests for information or RFIs,” said Marc Krigsman, president of The Networks Group, a TMG division operating eight transactional TV networks including Men’s Outdoors & Recreation. “TMG continues to build customized solutions for programmers who can use our advanced technology platform to instantly draw viewers to become active participants with their products and services. Viewers who do not yet have iTV-enabled set-top boxes will get the same compelling programming while being provided on-screen audio and visual opportunities to engage and participate in the programming.”
Wingshooting USA is a partnership between NSSF, Black’s Wing and Clay, Waterfowl, and the North American Gamebird Association.
About NSSF
The National Shooting Sports Foundation is the trade association for the shooting, hunting and firearms industry. Formed in 1961, the National Shooting Sports Foundation is a not-for-profit organization with a membership of more than 3,000 manufacturers, distributors, retailers, sportsmen's organizations and publishers. Visit www.nssf.org or www.wingshootingusa.org.
About The Media Group
The Media Group (TMG), formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America’s Preview Channel and iShop TV. Comprised of three divisions – The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. Visit www.themediagroup.com.
About Men’s Outdoors & Recreation Channel
Men's Outdoors & Recreation (MOR) delivers 24 hours of transactional programming with popular outdoor and sporting enthusiast shows. MOR can be seen on DISH Network satellite TV nationwide and on select regional Time Warner, Bright House Networks, Cox, and Comcast cable TV services. For more information on MOR or programming schedules, visit www.mensoutdoorsandrecreation.com.
TV Viewers Can Enter to Win Prizes and Locate Bird
Hunting Preserves Without Leaving Their Sofa
Denver (Nov. 29, 2006) – The Media Group (TMG), formerly known as Turner Media Group, and the National Shooting Sports Foundation (NSSF) announced today an agreement to deliver to viewers of TMG’s owned-and-operated television channel, Men’s Outdoors & Recreation, an interactive TV experience to help hunters find preserves to enjoy their sport.
Viewers of the half-hour, branded entertainment TV show, Wingshooting USA, can locate bird-hunting preserves close to home or across the country as well as enter a contest to win a Polaris ATV and other prizes, all by using their TV remote control. This interactive TV campaign is available to more than 12 million viewers of Men’s Outdoors & Recreation who have DISH Network iTV-enabled set-top boxes. This iTV campaign runs through Dec. 23, 2006.
Wingshooting USA raises awareness of the convenience, access and quality experiences offered by today's bird hunting preserves. This iTV advertising and programming initiative promotes to hunting enthusiasts a free, easy-to-use, searchable, national database of hunting preserves.
Created and produced by TMG, this comprehensive iTV campaign lets viewers do the following by simply using their remote control:
§ During a scheduled broadcast of Wingshooting USA TV program on Men’s Outdoors & Recreation, viewers select a “trigger,” or on-screen prompt, that takes them to an informative three-quarter-screen i-Ad or web-like environment on their TV while the Wingshooting program continues uninterrupted in a one-quarter screen,
§ During a 30-second TV commercial aired across several national network channels, viewers click on a trigger to telescope to the long form Wingshooting USA TV program already in progress on TMG’s Men’s Outdoors & Recreation,
§ Enter instantly to win a Polaris ATV, a hunt at a preserve, or tickets to a NASCAR race,
§ Locate a wingshooting preserve with up to nine-digit zip code precision.
“We selected TMG’s iTV ad tools in an effort to reach out to bird hunters across America who watch the Men’s Outdoors & Recreation channel and are searching for a great place to hunt," said Doug Painter, president of NSSF. “This campaign is a new and innovative way to reach our audience from the comfort of their home.”
“Using TMG’s iTV advertising applications combined with our powerful transactional network channels, NSSF is engaging a far greater audience than they would by simply running traditional 30-second spots,” added Gary Turner, CEO and chairman of The Media Group.
“NSSF is taking advantage of compelling technologies like on-screen triggers, i-Ads, set-top box audience analysis and requests for information or RFIs,” said Marc Krigsman, president of The Networks Group, a TMG division operating eight transactional TV networks including Men’s Outdoors & Recreation. “TMG continues to build customized solutions for programmers who can use our advanced technology platform to instantly draw viewers to become active participants with their products and services. Viewers who do not yet have iTV-enabled set-top boxes will get the same compelling programming while being provided on-screen audio and visual opportunities to engage and participate in the programming.”
Wingshooting USA is a partnership between NSSF, Black’s Wing and Clay, Waterfowl, and the North American Gamebird Association.
About NSSF
The National Shooting Sports Foundation is the trade association for the shooting, hunting and firearms industry. Formed in 1961, the National Shooting Sports Foundation is a not-for-profit organization with a membership of more than 3,000 manufacturers, distributors, retailers, sportsmen's organizations and publishers. Visit www.nssf.org or www.wingshootingusa.org.
About The Media Group
The Media Group (TMG), formerly known as Turner Media Group, provides interactive TV advertising, direct response programming and transactional TV networks. TMG owns and operates eight transactional networks: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors & Recreation, America’s Preview Channel and iShop TV. Comprised of three divisions – The Ad Group, The Networks Group, and The iTV Group -- TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors such as Comcast, Time Warner, Bright House Networks and Cox in select markets. TMG represents more than 6 million ad avails annually. Visit www.themediagroup.com.
About Men’s Outdoors & Recreation Channel
Men's Outdoors & Recreation (MOR) delivers 24 hours of transactional programming with popular outdoor and sporting enthusiast shows. MOR can be seen on DISH Network satellite TV nationwide and on select regional Time Warner, Bright House Networks, Cox, and Comcast cable TV services. For more information on MOR or programming schedules, visit www.mensoutdoorsandrecreation.com.
