Albuquerque-Santa Fe, N.M., remains the most unready market among Nielsen’s 56 metered markets. In the market, 8.47% of households are completely unprepared for the transition, down slightly from 8.8% as of April 26. Texas markets Dallas-Fort Worth and Austin take the No. 2 and 3 spots with 6.67% and 5.31%, respectively.
With the amount of advertising on all the Dallas local channels we must have some of the most resistant people to change. I can tell you the stations are getting the word out.