Echostar Branding Project Stalls

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Sep 7, 2003
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By Arron Baar of AdWeek
http://www.adweek.com/aw/regional/midwest/article_display.jsp?vnu_content_id=1000513629

EchoStar's search for an agency to handle a Dish Network branding project has stalled, but may be resurrected in the fall, according to sources.

The Englewood, Colo., satellite television provider had narrowed it search to three agencies: Publicis Groupe-backed Bartle Bogle Hegarty in New York, Interpublic Group's Campbell Mithun in Minneapolis and independent The Romann Group in New York, sources said. Campbell Mithun's Cash Plus Media Services handles media on the account, while The Romann Group has completed creative projects for the company.

The agencies either could not be reached or declined comment. A company representative would not comment about the status of the review.

Read the rest at http://www.adweek.com/aw/regional/midwest/article_display.jsp?vnu_content_id=1000513629
 

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