Effort to Move Top HD Channels to KU BandJune 10, 2021
OverviewSD-only customers and Mixed Household customers (customers having both SD and HD equipment on the same account) started receiving direct mail & emails over the past week to offer them an upgrade to all HD equipment at no additional cost.
In the communication to customers, it states that if they choose not to upgrade, their SD equipment will still work; however, starting on July 13th, 2021, they will lose the following 8 SD channels:
- Channel 214 – MAVTV
- Channel 233 – GSN
- Channel 305 – ION (east)
- Channel 328 – TV ONE
- Channel 339 – Fuse
- Channel 345 – RFD TV
- Channel 361 – AccuWeather
- Channel 372 – Trinity Broadcasting Network
If the customer upgrades to HD equipment, these channels will be viewable in HD.
Why this happening & how it will improve the customer experience:Signal reliability remains a top call driver and a top issue negatively impacting the customer experience.
Because HD channels on the KA band are more likely to encounter signal degradation from rain fade than channels on the KU band, there is an effort to move the top 5 HD channels over to the KU band to improve the signal reliability of those channels.
This change is expected to greatly improve the customer experience, reduce churn, and reduce the number of 771 events.
Top 5 HD Channels to move to KU band in September 2021:
- 202 – CNN
- 360 – FOX News
- 312 – Hallmark
- 229 – HGTV
- 356 – MSNBC