Explain the 3.0 debate (likely scenarios)

Let's take tonight's Chiefs v Chargers game, for example. There's no good reason why this game shouldn't be OTA. Anywhere except Kansas City and Los Angeles, you have to watch it on YouTube. If you're in one of those two cities, you can watch it over the air. Absolutely stupid. Show it on both platforms to reach the widest audience if you want.
 
Who wants to watch illegal streams of OTA content? Who's pirating the Wheel of Fortune?
In the USA, probably nobody, but you'd be surprised how popular those are for people outside the country. Even now that the UK, Australia and Canada have started or restarted their own various versions of Jeopardy, Wheel and Family Feud, the US versions are highly requested on sites for downloading media. Same for Survivor, Amazing Race, The Voice, Idol, DWTS etc…some people like to see all the versions from around the world or just compare them to their own versions.
 

KKAB-DT is now on the air in metro Albuquerque!!