Full-court press on pay-TV

[SatelliteGuys Reporter]

Upstart television network Sports Entertainment will launch an advertising campaign Sunday that it hopes will put pressure on pay-TV giants Comcast and DirecTV to carry the channel. The new ads which will run in newspapers and on radio billboards and possibly television urge consumers to call the cable and satellite-TV companies directly and request the network.

http://www.rockymountainnews.com/drmn/business/article/0,1299,DRMN_4_3224922,00.html

 

[carload]

Somehow the word "Altitude" dropped out of that summary.

The Denver sports network Altitude is the company starting the nagging ad campaign.