Hallmark Movie Channel Launch Set for January

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Sean Mota

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[code:1]Hallmark Channel parent Crown Media Holdings, said Tuesday it plans to launch Hallmark Movie Channel in January 2004. The new channel will be designed to help operators sell digital service and digital movie tiers. It will also be used help Hallmark boost distribution of its main channel, now available in about 56 million homes. The channel will be programmed with movies from Hallmark's library and will cost a few hundred thousand dollars to launch, said David Evans, president and CEO of Crown Media and Hallmark Channel. Hallmark Channel, which shows only one movie per day, also said it acquired the rights to the series "Diagnosis Murder" and "Magnum P.I."[/code:1]
 
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