How things have changed

[ncted]

Comcast and DirecTV are about the same totals in pricing.

Yet, the 3 of them account for the majority of subscribers leaving Traditional Paid Live TV.

Keep paying more and more for less and less new scripted content and a bunch of reruns that are available for free on services like Pluto TV.

And news and sports, which is really all my parents watch anymore.

 

[Bruce]

And news and sports, which is really all my parents watch anymore.

Once MAX added CNN, that was the final thing I needed to decide to cancel.

Until September, then back for ESPN/Big Ten/Fox Sports, since College Football /Big Ten/NFL is so spread around the other services.

 

[NYDutch]

We dropped a $147/mo Dish bill in favor of an ~$75/mo YTTV bill. Haven't looked back or felt like we're missing anything.

 

[Bruce]

We dropped a $147/mo Dish bill in favor of an ~$75/mo YTTV bill. Haven't looked back or felt like we're missing anything.

Wait till the next step, when you realize all that content on YTTV is available on the streaming services, plus all the streaming shows/movies, in better quality and less expensive.

How it was for me, Cable/Satellite, then Playstation Vue/YTTV, to just the services like Paramount+ and the rest.

But, one thing for sure, if my wife was still here, definitely would still have YTTV, streaming services only would of been a step too far for her.

 

[NYDutch]

Wait till the next step, when you realize all that content on YTTV is available on the streaming services, plus all the streaming shows/movies, in better quality and less expensive.

How it was for me, Cable/Satellite, then Playstation Vue/YTTV, to just the services like Paramount+ and the rest.

But, one thing for sure, if my wife was still here, definitely would still have YTTV, streaming services only would of been a step too far for her.

I do understand why you're separating YTTV from the other streaming services, and I also understand that my wife is still getting used to using YTTV and a few other streaming services. We both have our favorite "live" shows we prefer, and since those are not available to us except on YTTV, we'll stick with it for awhile. Neither Peacock nor Paramount+ carry our home NBC/CBS stations, so they're not an option.

 

[Bruce]

I do understand why you're separating YTTV from the other streaming services, and I also understand that my wife is still getting used to using YTTV and a few other streaming services. We both have our favorite "live" shows we prefer, and since those are not available to us except on YTTV, we'll stick with it for awhile. Neither Peacock nor Paramount+ carry our home NBC/CBS stations, so they're not an option.

That surprises me, I thought they carried all markets, like they do here in Orlando, I just never watch them live except for Football.

As far as certain CBS shows, prefer watching them next day, since a lot of them are in 4K on P+, plus commercials are gone.

 

[NYDutch]

That surprises me, I thought they carried all markets, like they do here in Orlando, I just never watch them live except for Football.

As far as certain CBS shows, prefer watching them next day, since a lot of them are in 4K on P+, plus commercials are gone.

When we moved around more, we did find many places where could get the local outlets, including from Orlando when we were at Salt Springs Recreation Area. But not all locations...

 

[Bruce]

Back to how things have changed, this is from my former home state-

There are just 1.29 million households left in Michigan that still pay for cable TV, according to an annual report by the Michigan Public Service Commission (MPSC).

That’s the lowest figure the state has ever reported. And considering that Michigan has more than four million households, it means that less than a third of residents pay for a cable service.

Less Than a Third of Michigan Residents Still Pay for Cable TV

Michigan lost 13% of its remaining cable video customers in 2023 alone

www.nexttv.com

 

[meStevo]

As much as I keep up with some of this stuff... these figures were really surprising to me.

TV Networks Embrace Their Aging Audience With A New Mantra: Age Doesn't Matter

With viewers in their 60s, networks aren’t pretending to have youth appeal; they’re touting the virtues of older audiences When executives at Warner Bros. Discovery WBD -0.44% decrease; took the stage at Madison Square Garden last week to give their annual pitch to advertisers, they boasted...

videoamp.com

For years, media executives built their pitches to advertisers around the idea that they could reach younger audiences, with viewers 18 to 49 years old drawing a big premium and those 25 to 54 offering the greatest appeal to news advertisers.​

​

But there is a hard reality these days: Most people watching TV are older than those groups. Among cable channels, the median age for TNT and Bravo viewers is 56, for HGTV it is 66, and even the once-youthful MTV’s median-age viewer is 51, according to Nielsen data. The cable news audience is even older, with MSNBC’s median age at 70, Fox News’s at 69 and CNN’s, 67. Among broadcasters, CBS’s median age is 64 and ABC’s is 66.​

 

[Bruce]

As much as I keep up with some of this stuff... these figures were really surprising to me.

TV Networks Embrace Their Aging Audience With A New Mantra: Age Doesn't Matter

With viewers in their 60s, networks aren’t pretending to have youth appeal; they’re touting the virtues of older audiences When executives at Warner Bros. Discovery WBD -0.44% decrease; took the stage at Madison Square Garden last week to give their annual pitch to advertisers, they boasted...

videoamp.com

For years, media executives built their pitches to advertisers around the idea that they could reach younger audiences, with viewers 18 to 49 years old drawing a big premium and those 25 to 54 offering the greatest appeal to news advertisers.​

​

But there is a hard reality these days: Most people watching TV are older than those groups. Among cable channels, the median age for TNT and Bravo viewers is 56, for HGTV it is 66, and even the once-youthful MTV’s median-age viewer is 51, according to Nielsen data. The cable news audience is even older, with MSNBC’s median age at 70, Fox News’s at 69 and CNN’s, 67. Among broadcasters, CBS’s median age is 64 and ABC’s is 66.​

That also helps explain why advertising is so down.

In 2019, Advertisers spent $60 Billion for ads on Broadcast/Cable Channels.

This year, $30 Billion is expected.

 

[meStevo]

I've never seen a more literal indication of the dying off of linear TV.

 

[Bruce]

I've never seen a more literal indication of the dying off of linear TV.

I have been predicting this for more than 4 years here.

Strange how the numbers keep confirming everything I have posted.

This is the last year Traditional TV ( Broadcast, Cable Channels, Cable Providers, Satellite Providers) has to fix itself, after this year, it will be too late to climb out of the hole.

Advertising Revenue will continue to be less as cord cutting continues, so a loss of both per sub fees and money from advertising.

Here is another prediction, if Dish keeps losing subscribers at the current rate (roughly over 1 million a year, not including Sling), they will be in the 4 Million subscriber range in 2026, doubtful they will be profitable at that point.

 

[ncted]

As much as I keep up with some of this stuff... these figures were really surprising to me.

TV Networks Embrace Their Aging Audience With A New Mantra: Age Doesn't Matter

With viewers in their 60s, networks aren’t pretending to have youth appeal; they’re touting the virtues of older audiences When executives at Warner Bros. Discovery WBD -0.44% decrease; took the stage at Madison Square Garden last week to give their annual pitch to advertisers, they boasted...

videoamp.com

For years, media executives built their pitches to advertisers around the idea that they could reach younger audiences, with viewers 18 to 49 years old drawing a big premium and those 25 to 54 offering the greatest appeal to news advertisers.​

​

But there is a hard reality these days: Most people watching TV are older than those groups. Among cable channels, the median age for TNT and Bravo viewers is 56, for HGTV it is 66, and even the once-youthful MTV’s median-age viewer is 51, according to Nielsen data. The cable news audience is even older, with MSNBC’s median age at 70, Fox News’s at 69 and CNN’s, 67. Among broadcasters, CBS’s median age is 64 and ABC’s is 66.​

The ironic thing is that older people are spending more money on discretionary purchases these days than ever. One of the reasons inflation has remained higher than expected is older Americans with lots of wealth are spending it while they can still enjoy it. Seems like a good time to advertise to those consumers if you ask me.

 

[MikeD-C05]

The ironic thing is that older people are spending more money on discretionary purchases these days than ever. One of the reasons inflation has remained higher than expected is older Americans with lots of wealth are spending it while they can still enjoy it. Seems like a good time to advertise to those consumers if you ask me.

The Boomer Generation has all the money and are retiring like 10,000 a day. This could break our economy or it could finally allow more Millennials Gen X and Gen Z to start moving into more of those jobs they are leaving.

 

[Bruce]

The Boomer Generation has all the money and are retiring like 10,000 a day. This could break our economy or it could finally allow more Millennials Gen X and Gen Z to start moving into more of those jobs they are leaving.

Nope, as of 2022, Gen X is the winner by $30,000 more then the Boomers.

Mean disposable household income by generation U.S. 2022 | Statista

In 2022, the disposable income of a household led by a Millennial in the United States was 89,641 U.S.

www.statista.com

 

[ZetaMale]

The ironic thing is that older people are spending more money on discretionary purchases these days than ever. One of the reasons inflation has remained higher than expected is older Americans with lots of wealth are spending it while they can still enjoy it. Seems like a good time to advertise to those consumers if you ask me.

That's the attitude I'm getting. Why save money when the dollar keeps losing value and interest rates on savings accounts are a dismal 0.25%

 

[comfortably_numb]

interest rates on savings accounts are a dismal 0.25%

My PNC savings account pays 4.65%

 

[ZetaMale]

Nope, as of 2022, Gen X is the winner by $30,000 more then the Boomers.

That's 2 years ago and a lot of the younger generations are over their head in debt today.

 

[ZetaMale]

My PNC savings account pays 4.65%

Not bad. Somebody will be showing up shortly claiming they get a better deal than that. I got one of those stickers that says I'm spending my kids inheritance.

 

[savarese04]

Not bad. Somebody will be showing up shortly claiming they get a better deal than that. I got one of those stickers that says I'm spending my kids inheritance.

Showing up! Getting 5% over here. Pretty easy to be honest. Just gotta stay away from like BofA and such.