If I Were In Charge of Dish Network

[Scott Greczkowski]

Everyone loves to play armchair quarterback and I am one of these folks. With last week’s report that Dish Network lost customers in th...

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[allargon]

Scott gives Dish grief. Swanni gives DirectTV grief.

DIRECTV Cooks the HD Numbers

Keep them all on their toes! Great article, Scott.

 

[cjwct]

I really hope the powers that be look not only at your great article Scott, but also the people's comments. If people are telling you what they want, it seems to me a very simple formula for a company to be successful and retain customers.

 

[JimMcC]

More CSR's that speak proper English and can understand English would be nice.

 

[classithings]

MORE DISH CUSTOMER BUILDING/RETENTION IDEAS

GREAT ARTICLE. SPOT ON IDEAS. Here are several more:

CONTENT differentiation is more important for customer building and retention than customer service. If you start losing customers, that is a clear sign that contract customers are willing to pay the price to go elsewhere.

PACKAGE CONTENT BY INTEREST. For example: movies, sports, news, lifestyle, religious, non-english, porn, shoping, local, etc. This will help to minimize the current impressionf of "too much garbage content" since no one watches a majority of the available channels. HD SHOULD NOT BE A PACKAGE.

ADD CONTENT TARTETED FOR UNSERVED MARKETS: GLBTQ (gay/lesbian) in particular. Dish comes across as homophobic - you don't even have gay porn! And your straight soft porr (MAX) is a hoot since the two women getting it on are intended for a male audience and not a lesbian audience.

INCREASE INTERNAL HARD DRIVE CAPACITY TO 1TB. Eliminate non-DVR receivers.

MAKE ALL non-commercial MOVIE CHANNELS HD, Sundance and IFC in particular.

INCORPORATE SLING TECHNOLOGVY as a differentiator

 

[lern4483]

Great article Scott but...

Everyone loves to play armchair quarterback and I am one of these folks. With last week’s report that Dish Network lost customers in th...

CLICK HERE FOR THE REST...

Catch new editions of "The Satellite Dish" at MultiChannel.COM!

Scott,

You forgot to mention the horrible takedown of Voom. It took me a couple of months but i finally left dish over it.
Im truely sorry about it because i will miss the best DVR out there!

Im sure there are several others who left as well.

But if I were running dish I would restore the the top 7 voom channels and
make amends with Voom\Rainbow.
Make a statement that we are back with our valuable partners at Voom.
Also add other Rainbow HD content still not on dish.

 

[Scott Greczkowski]

VOOM is dead, I wouldnt bring it back eaither. If I did it would be 5 channels, but VOOM does not want that which again would mean no VOOM.

 

[lern4483]

I respect your opinnion. However, the way dish conducted themselves was deplorable.
Wether you liked Voom or not is a mute moot.

 

[varcieri]

I would offer the same deals for current customers wanting to upgrade as what new customers are offered; i.e. maybe by getting current customers to recommit to the same time frame as new customers do (a 2 yr or whatever) agreement. I think it is rude that only new customers get breaks - everybody likes a deal - or offer better incentives for getting referrals for new customers from current customers to Dish to waive upgrade costs.

 

[lern4483]

I would offer the same deals for current customers wanting to upgrade as what new customers are offered; i.e. maybe by getting current customers to recommit to the same time frame as new customers do (a 2 yr or whatever) agreement. I think it is rude that only new customers get breaks - everybody likes a deal - or offer better incentives for getting referrals for new customers from current customers to Dish to waive upgrade costs.

Great point!!! I wanted to drop down to HD only they said only to new customers.
So, they let me close my acct rather than downgrade my service.

Does that make sense?

You would think they would do everything in their power to keep a customer rather that let them walk.

I dont get it???

 

[varcieri]

Me neither, I also like the idea of interest specific packages as mentioned in an earlier post - that would be awesome to be able to pick the channels YOU want to watch - maybe that is why the I-pod is so popular - you only download the music you want - not buy the whole CD for one song only that you like.